IT advisory

Ideation & Discovery 

When you want to build a product from scratch, the discovery phase is the only way to succeed quickly and without extra expenses.

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Consulting Services

The only way to succeed quickly and without extra expenses

It is a comprehensive service that will help bridge the gap between a business idea and a targeted technical solution.

You will receive not just a beautiful wrapper but a qualified and comprehensive analysis of a business idea, market, target audience, and a technical assessment of the solution before investing the money in it. And a clear development plan that takes the current goals, scale, and limitations of the project into account.

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Benefits of a Discovery Phase

Reduces uncertainties icon

Reduces uncertainties

The Discovery phase can help eliminate most of the uncertainty and reduce risks early in the process. It allows avoiding the necessity for making costly changes during advanced stages of the development process

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Leads to better solutions

The Discovery phase helps to identify the best way to attain the objectives in terms of technical and business perspectives and helps ensure a higher return on investment

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Knowledge of the pain points and needs of your customers

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A unique value proposition and defined market positioning

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Improving your product

The ability to outperform your competitors by learning their weaknesses and making your product better

Aligns all members around a shared vision icon

Aligns all members around a shared vision

The Discovery phase helps you define project goals and understand needs, which will ultimately help shape a holistic vision of the final product.

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Business Analysis

Research the market in which your company operates. Study the market situation, and determine its latest trends.

Competitive analysis. It's vital to understand who your rivals are, what they offer to users, and what their pros and cons are.

Analysis of similar studies.

"Think as a User" research


The target audience analysis. Know the image of those who will bring you profit:
Who is your average user?
What are their preferences and needs?
Which digital design would they prefer?
How are they going to interact with you - through a web or mobile platform?
And so on!


A Customer Journey Map


Examining the needs and expectations of the potential user and then creating a plan to provide the most intuitive solutions taking into account current market trends, statistics, figures, and target group's preferences.

Analyzing competitors and similar products design

Designing Wireframes that outline the main product idea. Three types are available to the customer:


Low-fidelity wireframes are the most basic visualization and are not interactive. They aim to help team members visualize the early concept of the design project.

Medium-fidelity wireframes are a little bit more realistic than low-fidelity wireframes. UX Designers create it in a monochrome or grayscale palette.

High-fidelity wireframes are the most advanced. They are interactive and represent the final version of the product.


Wireframes - user interface screens based on CJM

A clickable prototype - a prototype based on Wireframes

UX/UI concept - the concept/examples of the future application, based on the wireframe


Identifying the main architectural drivers.

Defining recommended development team composition.

Designing and describing the logical and physical structure of the product.


Determining the product's technical requirements, create a development approach and sequence, and give estimates on the timeline.

Analyzing the technology environment and the performance, scalability, and maintainability of the product.



API integration documentation - a short specification of all API endpoints required for the new application

Project Backlog - a breakdown of the work structure needed to develop the application

MVP - backlog with systemized epics and high-level stories.

Project Roadmap - A project timeline and milestones, with dependencies

A budget and engagement model

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