Engineering

AR & VR app development

We offer AR, VR, and MR app development services to create immersive, interactive experiences. With expertise in custom solutions, hardware integration, and performance optimization, we deliver high-quality applications.

AR and VR development services

CUSTOMIZED AR, VR, AND MR DEVELOPMENT

We provide customized immersive solutions, specializing in spatial computing, cloud architecture, and cross-platform AR, VR, and MR services that include 3D modeling, rendering, content creation, and system integration.

AR & VR APP DEVELOPMENT

We develop augmented reality and virtual reality apps for iOS, Android, and head-mounted displays, turning ideas into impactful digital experiences by harnessing advanced technologies with our expertise.

AR & VR IN SOCIAL MEDIA

We make social media platforms more interesting by adding immersive filters, lenses, and interactive content, driving user engagement with innovative solutions.

IoT AND DATA VISUALIZATION

In essence, AR, VR, and MR fit perfectly with IoT devices, sensors, cameras, and other electronic media into intelligent data visualization and presentation, virtual analytics, communication, and more.

LOCATION-BASED AR NAVIGATION

AR navigation and routing applications provide exact indoor and outdoor positioning, thus delivering precise and real-time location insights for seamless user experiences.

3D DESIGN AND DEVELOPMENT

We design and develop augmented and virtual reality applications for iOS, Android, and head-mounted displays with innovative thinking, transformed into impactful digital experiences with the help of advanced technology and expertise.

Benefits of custom AR/VR solutions for your business

Immersive user experience

AR/VR technologies provide an interactive and engaging way to deliver information, capturing users' attention and enhancing their overall experience. Immersive environments and interactive content improve user retention, making your solution more impactful and enjoyable.

Content versatility

AR/VR solutions are highly adaptable and can be applied across diverse industries, from interactive product manuals and virtual showrooms to 3D educational tools and immersive simulations. This flexibility transforms traditional content into high-tech experiences, boosting customer engagement and satisfaction.

Faster learning and adaptation

AR/VR solutions simplify complex information, reducing cognitive load and helping users adapt faster. By delivering content in an interactive, visually engaging way, businesses can improve training efficiency, increase knowledge retention, and achieve better outcomes for their teams and customers.

Stronger user engagement

By creating immersive virtual environments, AR/VR fosters a stronger connection between users and content. This emotional engagement enhances brand loyalty and customer satisfaction, giving your business a competitive edge in the market.

Increased brand visibility

Adopting AR/VR technologies positions your business as innovative and forward-thinking. Immersive and shareable experiences encourage word-of-mouth marketing, increasing brand awareness. AR/VR content has the potential to go viral, rapidly amplifying your brand's visibility.

Global collaboration & communication

AR/VR tools facilitate seamless global communication by enabling real-time collaboration through virtual environments and integrated translators. Whether for remote teams, virtual meetings, or global customer support, AR/VR breaks down language and location barriers, creating more connected workflows.

Technologies we use

We utilize cutting-edge tools and technologies to develop powerful and effective AR and VR applications.

AR platforms
VR platforms
Cross-platform tools
Graphics APIs

Vuforia
ARKit
aRcore
Wikitude
Maxst
8th Wall
RealityKit
Spark AR Studio
Lens Studio
Zappar

AR platforms

Vuforia

ARKit

aRcore

Wikitude

Maxst

8th Wall

RealityKit

Spark AR Studio

Lens Studio

Zappar

VR platforms

oculus

HTC Vive

Unreal Engine

CryEngine

Unity

Godot

Blender

PlayStation VR

Pico Interactive

Varjo XR-3

Cross-platform tools

Magic Leap

Nreal

Microsoft HoloLens

MRTK

Three.js

Niantic Lightship

AR.js

Graphics APIs

OpenGL ES

Metal

Vulkan

DirectX

WebGL

CesiumJS

Babylon.js

Industry-specific AR, VR solutions

Manufacturing

Leverage AR/VR to optimize production lines, hands-on training, and equipment maintenance by interactive step-by-step instructions and real-time machine diagnostics.

Real estate

Create AR/VR interactive solutions for virtual property tours, architectural visualization, and 3D interior previews that let clients make more informed decisions and enhance the buying experience.

Logistics

Develop AR/VR tools for warehouse optimization, immersive route planning, real-time cargo tracking, and augmented workforce training to improve efficiency across supply chains.

Education

Create AR/VR learning platforms with interactive simulations, virtual classrooms, and hands-on training modules to enhance remote learning and improve knowledge retention.

Retail

Enhance customer shopping experiences through AR-powered virtual try-ons, personalized product previews, and immersive store navigation for increased customer satisfaction and sales.

Automotive

Design AR/VR-based tools for virtual prototyping, virtual car showrooms, driver assistance training, and enhanced vehicle diagnostics to achieve operational efficiency and customer engagement.

Healthcare

Design and develop medical trainings, patient diagnosis, virtual surgery, and therapeutic simulations in AR/VR to improve health outcomes and operational efficiencies.

Tourism

Offer AR/VR virtual tours of historical sites, cultural destinations, and resorts that let travelers know what to expect at each location, thereby enhancing on-site experiences through immersive storytelling.

Construction

AR/VR development for 3D visualization of projects, virtual site walkthroughs, real-time collaboration, and safety training in order to smoothen operations and project management.

Video games

Create immersive AR/VR gaming with stunning visuals, interactive playability, and integrations of the real world to tantalize players and push the boundaries of entertainment.

Beauty products

Implement virtual try-on solutions using AR for makeup, skincare, and hair products to enable customers to try out products in real time and confidently make their purchases.

Aerospace

Create AR/VR-based app for pilots' training and simulation, guiding aircraft maintenance, and visualization of real-time data to enhance operational efficiency and safety in aerospace.

Manufacturing

Leverage AR/VR to optimize production lines, hands-on training, and equipment maintenance by interactive step-by-step instructions and real-time machine diagnostics.

Real estate

Create AR/VR interactive solutions for virtual property tours, architectural visualization, and 3D interior previews that let clients make more informed decisions and enhance the buying experience.

Logistics

Develop AR/VR tools for warehouse optimization, immersive route planning, real-time cargo tracking, and augmented workforce training to improve efficiency across supply chains.

Education

Create AR/VR learning platforms with interactive simulations, virtual classrooms, and hands-on training modules to enhance remote learning and improve knowledge retention.

Retail

Enhance customer shopping experiences through AR-powered virtual try-ons, personalized product previews, and immersive store navigation for increased customer satisfaction and sales.

Automotive

Design AR/VR-based tools for virtual prototyping, virtual car showrooms, driver assistance training, and enhanced vehicle diagnostics to achieve operational efficiency and customer engagement.

Healthcare

Design and develop medical trainings, patient diagnosis, virtual surgery, and therapeutic simulations in AR/VR to improve health outcomes and operational efficiencies.

Tourism

CTA have an AR/VR idea that needs realization?

We have the expertise to bring it to life!Let’s turn your vision into an immersive reality.

Why choose us for AR/VR development?

We provide innovative, high-quality AR/VR solutions backed by expertise, reliability, and a client-centric approach.

Exceptional quality and security

We provide secure, high-quality AR/VR solutions with full IP protection, while assuring compliance with worldwide standards. Our work was recognized as excellent and effective for the budget by top industry platforms.

Proven expertise

With over 10 years of experience, our team has delivered AR/VR projects across diverse industries, meeting unique client requirements with precision and innovation.

Transparent and reliable process

We assure clear, step-by-step development with regular updates on progress, complete transparency of communication, and timelines for fulfilling the goals set for each project.

End-to-end solutions

From concept to deployment, we handle every stage of development, including consulting, prototyping, design, testing, and support to ensure a smooth and hassle-free experience.

Scalable and future-proof development

We build scalable, flexible, and future-ready AR/VR applications, which let the doors be open for seamless integrations of emerging technologies along with emerging business needs.

Innovative prototyping and MVP development

We provide consulting, early-stage prototyping, and MVP development to validate your business idea, reduce risks, and ensure market viability before full-scale production.

Focus on user experience

Our AR/VR solutions prioritize intuitive design and immersive user experiences, ensuring your customers stay engaged and satisfied.

Cost-effective solutions

We provide high-quality solutions at reasonable prices, offering maximum value for your investments without any compromise in terms of performance or security.

Post-launch support

Our partnership doesn’t end at deployment. We continue to support, update, and maintain your AR/VR solution so that it keeps on performing flawlessly.

Client-centric approach

We align with your business goals, customizing AR/VR solutions to meet your unique challenges and deliver measurable results.

Our AR & VR success stories

Discover how SmithySoft's AR and VR solutions have helped clients create immersive and impactful applications.

Graphical assistant for Augmented reality app

SmithySoft^® specialists developed an innovative editor with easy-to-use tools for designing augmented reality business cards. Its accelerating prototyping enables bringing products to life, testing 3D objects in real space, and ensuring a seamless AR experience.

Software TestingUsability AnalysisSoftware Product DevelopmentAR/VRRuby on RailsFabricJSStartups

Europe

Industry

Education

Certificates

Top company Ruby on Rails developer in 2024 certificate

Certificate recognizing as top web developers and disability-owned business in 2024

Certificate recognizing best web developers in Atlanta 2024

Certificate of completion for Google UX Design

Certificate of completion for Designing User Interfaces & Experiences (UI/UX) from IBM Developer Skills Network, powered by Coursera

ISTQB Certified Tester Foundation Level certificate

Certificate in Website Hacking and Penetration Testing

Certificate recognizing top software developers in non-profit sector, Ukraine

Certificate recognizing top app development company in the non-profit sector, Ukraine

Certificate recognizing best web developers in Boston 2023

FAQ

What is Augmented Reality (AR) app development?

AR app development involves the creation of applications that overlay images, 3D models, or animations onto the real world with the use of devices such as smartphones, tablets, or AR glasses. Such applications enhance the user experience by combining virtual objects with physical environments.

What is the difference between AR, VR, and MR?

AR: A technology of superimposition of digital information on the real world is enabled by devices such as smartphones or AR glasses.
Virtual reality or VR: This is an utterly immersive digital environment created surrounding the user. It cancels one's view of the physical world using VR headsets.
MR: Combines both AR and VR to let digital objects interact with the real world in real time. MR is the most dynamic and interactive because of advanced headsets like Microsoft HoloLens and Magic Leap.

How does MR differ from AR in terms of functionality?

While AR just casts a layer of digital elements into the real world, MR allows for interaction with such elements. For example, with MR, users could manipulate virtual objects as if they were physical, creating a seamlessly interactive experience.

What are the 5 types of AR?

The five main types of Augmented Reality (AR) are:

Marker-Based AR: It is also referred to as Image Recognition AR; such a type uses visual markers, QR codes, or predefined images which pop into digital content when viewed with a device's camera.

Markerless AR: It's also called Spatial AR or Plane Detection AR. This one helps in setting pre-defined digital objects in physical space devoid of any kind of pre-determined markers; its functioning is based on the spatial recognition capability and device sensors.

Location-Based AR: A view-based type that uses information generated via GPS, accelerometers, and even the compass to provide AR display based on the location one is in. It ranges from navigation apps to the tourism and outdoor experience-related genres, more or less.

Object-Based AR: Also known as Object Recognition AR, it recognizes real objects-equipment or a product-and overlays relevant digital information onto it, such as instructions or animations.

Projection-Based AR: This type projects digital images or content onto physical surfaces to enable users to interact with the projection in real time. It is often applied in interactive displays and holographic experiences.

How do you validate AR/VR project ideas?

We provide consultations and rapid prototyping-MVP development included-to test and validate your AR/VR project before its full-scale implementation. Our approach involves a thorough feasibility analysis, user testing, and iterative feedback in order to make sure that the solution will correspond to business goals and market demand. This allows us to reduce risks and optimize development time in favor of a better return on investment by allowing concept validation at an earlier stage.

How does WebAR work?

WebAR lets users enjoy augmented reality right from the web browser, with no need to download any app. It makes use of modern web technologies such as WebGL, WebRTC, and JavaScript, combined with AR frameworks like 8thWall, Zappar, or AR.js.

Every time a user opens a WebAR link or scans a QR code, it automatically enables the camera of the device, detects the environment, and projects digital content onto the real world. WebAR is highly accessible because it works on most modern smartphones, which makes it a perfect solution for interactive marketing campaigns, product demonstrations, and immersive user experiences.

Contact us

Schedule a meeting with us

Galina Berezina

book a call

Igor Bilan

book a call